Building,keeping,and Growing Profitable Relationships by Delivering Customer Value and Satisfaction

question 133

Multiple Choice

Building,keeping,and growing profitable relationships by delivering customer value and satisfaction is called .

• A)customer perceived value
• B)customer relationship management
• C)database marketing
• D)societal marketing
• E)customer lifetime value

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Definitions:

Elastic

Describes a situation in economics where the demand or supply for a good or service significantly changes in response to a change in price.

Substitute Goods

Products or services that can be used in place of one another, with their demand being inversely related: as the price of one rises, the demand for the other increases.

Margarine

A butter substitute made from vegetable oils or animal fats, often used in cooking or as a spread.

Inelastic

A characteristic of a good or service whose quantity demanded or supplied changes by a smaller percentage than changes in price.