Elisandra,a Marketing Manager at a Regional Chain Restaurant,has Decided to Sponsor

question 16

Multiple Choice

Elisandra,a marketing manager at a regional chain restaurant,has decided to sponsor a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Elisandra's plan is an example of .

• A)community development around a brand
• B)partner relationship management
• C)customer divestment
• D)customer lifetime value
• E)consumer- generated marketing

---

Definitions:

Park Admission

The fee charged or the permission granted to enter a park.

Fallacy Of Composition

An error in reasoning that arises from assuming that what is true of the parts must also be true of the whole.

Slippery Slope Fallacy

A logical fallacy suggesting that one small step will inevitably lead to a chain of related negative events.

Slippery Slope Fallacy

A logical fallacy that occurs when an argument falsely assumes that one action will lead to a series of other actions resulting in a negative outcome, without providing evidence for such a causal chain.