Which of the Following Marketing Management Concepts Is Most Likely

question 17

Multiple Choice

Which of the following marketing management concepts is most likely to lead to marketing myopia?

• A)societal marketing
• B)product
• C)customer- driving marketing
• D)customer- driven marketing
• E)marketing

---

Definitions:

Formal Operational

A stage in Piaget's theory of cognitive development where individuals begin to think logically about abstract concepts.

Systematically Analyze

To examine something methodically and in detail, usually for the purpose of explanation and interpretation, often applying logical and standardized procedures.

Cognitive Development

The process of growth and change in intellectual capabilities such as thinking, reasoning, and understanding over the course of a human life.

Experiment

A carefully regulated procedure in which the researcher manipulates one or more variables that are believed to influence some other variable.