Selecting Which Segments of a Population of Customers to Serve

question 44

Multiple Choice

Selecting which segments of a population of customers to serve is called .

• A)customization
• B)target marketing
• C)managing the marketing effort
• D)market segmentation
• E)positioning

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Definitions:

Premium Bond

A bond sold at a price higher than its face value, typically because it offers interest rates higher than the current market rates.

Discount Bond

A bond sold for less than its face value, where the difference between the purchase price and the face value represents the investor's return.

Registered Form

A security that is registered in the issuing corporation's books in the name of the owner, requiring transfer through formal procedures.