The Art and Science of Choosing Target Markets and Building

question 18

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called .

• A)positioning
• B)selling
• C)marketing management
• D)differentiation
• E)segmentation

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Definitions:

Unprejudiced Members

Refers to individuals within a group who do not hold preconceived biases or judgments towards others, fostering an inclusive and open environment.

Stereotypes

Oversimplified and generalized beliefs about a group of people that often ignore individual differences and complexities.

Bias

A predisposition or preconceived notion that influences a person's perspective, behavior, or judgment, often in an unfair or negative way.

Prejudiced

Having preconceived opinions or judgments about someone or something that are not based on reason or actual experience, often manifesting in unfair and discriminatory attitudes.