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RFM Analysis Can Be a Useful Tool to Determine the Best

question 7

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RFM analysis can be a useful tool to determine the best customers based on the frequency of their purchases.


Definitions:

Hostile Audiences

Groups of individuals who are antagonistic, skeptical, or disagreeable towards the speaker or the message being presented.

Colonization Movement

A campaign in the 18th and 19th centuries aimed at resettling free Black Americans in Africa; the most well-known effort resulted in the establishment of Liberia.

Black Abolitionists

African American leaders and activists who played a significant role in the movement to end slavery in the United States before and during the Civil War.

Racial Prejudice

Prejudgment or discrimination directed against someone of a different race based on stereotypes or biases.

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