The Second Phase of the Customer Life Cycle Is Customer

question 48

True/False

The second phase of the customer life cycle is customer acquisition.

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Definitions:

Car

A wheeled motor vehicle used for transportation, typically powered by an internal combustion engine or electric motor.

Necessity Recognition

A rephrased definition of Need Recognition; it is the first step in the purchasing decision process, where a consumer realizes a vital requirement that needs to be fulfilled.

Problem Recognition

The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.