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A database application serves as an intermediary between users and database data.
Bundled
A marketing strategy wherein multiple products or services are packaged together and sold at a single price, often offered to encourage purchase.
Directly to Consumer
A business strategy where products are sold directly from the manufacturer or producer to the consumer without intermediary retailers.
Double Marginalization
A phenomenon in vertical supply chains where each layer of production adds its own markup, leading to higher prices for end consumers.
Resulting Price
The price that emerges in the market as a consequence of supply and demand forces.
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