If the Price of an Alternative Is Lower Than the Price

question 72

Multiple Choice

If the price of an alternative is lower than the price of an existing product, and customers perceive similar benefits from both the products, then the ________.

• A) switching cost is high
• B) price of the product should be increased to retain market share
• C) threat from the substitute is strong
• D) customers' bargaining power decreases

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Definitions:

Alpha

In computer graphics, refers to the opacity level of an image or graphic element, allowing for transparency effects.

Normal

This term generally refers to the standard or default state of an object or condition, often used in the context of settings or modes.

Relational

Pertaining to or using a type of database management system (DBMS) that stores data in tables related by common fields.

Tabular

Relating to or arranged in a table or systematic arrangement of data in rows and columns for easy reference and analysis.