Which of the Following Is TRUE of New Entrants

question 86

Multiple Choice

Which of the following is TRUE of new entrants?

• A) They have strong customer loyalty.
• B) They will have records on customers' purchase habits.
• C) They can capture the market with new and innovative services.
• D) They can lock in suppliers to gain a competitive advantage.

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Definitions:

Service Standards

The levels of performance and quality that service providers commit to delivering to their customers.

Empowerment

In context of service delivery, means allowing employees to make decisions about how service is provided to customers.

Marketing of Services

Strategies and approaches used to promote and sell non-tangible products, such as banking, cleaning, or educational services.

Sustainable Competitive Advantage

A unique advantage that allows a company to outperform its competitors over a long period.