Explain an Executive Summary as a Preliminary Part

question 11

Essay

Explain an executive summary as a preliminary part. Read and analyze the following executive summary of a report written on the implementation of a secure intranet.
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Braden Inc., a small but growing manufacturing business, has been operating in Indianapolis, Indiana, for ten years. Darren Russell, the president, considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russell established a team to study the possibility of setting up a company website at an affordable cost.
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The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website.
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The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Detailed conclusions of the study can be found in the full report.
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The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc. should proceed with plans to establish a secure intranet.
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Definitions:

Communications Model

A framework or system that outlines the process of transferring information from a sender to a receiver through various channels and with potential barriers.

Receiver

In communication, the party that interprets or understands the message sent by the sender.

Narrowcast

A broadcasting strategy targeting a specific or niche audience, as opposed to broadcasting to a wider, general audience.

Micro-market

A small, specific market segment characterized by particular consumer preferences and demands.