When Delivering a Bad-News Message, If the Refusal Appears in the First

question 62

Multiple Choice

When delivering a bad-news message, if the refusal appears in the first sentence of the message, _____.

• A)the message is easily accepted
• B)the supporting details need not be presented
• C) the reader's reaction is likely to be negative
• D) the reader tends to concentrate on understanding the supporting details

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Definitions:

Profit Margin Percentage

A financial metric expressing the ratio of a company's net income to its revenue, indicating the efficiency at which a company can convert sales into net income.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Segment Profitability

The measure of profit or loss generated by a specific market segment, indicating its financial viability.

Marketing Strategy

A business's overall game plan for reaching potential consumers and turning them into customers of their products or services.