In a Persuasive Message, Abstract Nouns and Passive Verbs Help

question 61

True/False

In a persuasive message, abstract nouns and passive verbs help readers see a product, service, or idea and its benefits more vividly than do concrete nouns and active verbs.

---

Definitions:

Max Weber

A German sociologist, considered one of the founders of sociology, known for his work on rationalization, secularization, and the structure of authority.

Life Chances

The opportunities or probabilities of individuals in society to access valuable resources, achieve wellbeing, and attain social mobility based on their socioeconomic status.

Class System

A form of social stratification where people are grouped into a set of hierarchical social categories, the most common being the upper, middle, and lower classes.

Closed Class System

A social stratification system where mobility between classes is limited or non-existent, and one's social status is often inherited.