If You Put Readers to Work Using Your Product, Service

question 60

True/False

If you put readers to work using your product, service, or idea to solve problems, they will be the subject of most of the sentences of your sales message.

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Definitions:

Anterior Structures

Parts of the body or organs located towards the front of the body.

Slit Lamp

An instrument composed of a magnifying lens combined with a light source; used to provide a minute examination of the eye’s anatomy.

Refraction Examination

An eye examination in which the patient looks through a succession of different lenses to find out which ones create the clearest image.