In a Sales Message, _____

question 57

Multiple Choice

In a sales message, _____.

• A)a well-known anecdote should be included to gain the reader's attention
• B)cliched statements should be included to make the message sound authentic
• C) general remarks about a product's durability and appearance should be included to create desire
• D) the desired action should be defined in specific terms that are easy to complete

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Definitions:

Finance Charges

Costs associated with borrowing money, including interest and other fees.

Truth in Lending Statement

A legal document required in the United States which outlines the terms, interests, and other costs of a loan, provided to borrowers by lenders.

Terms of Payment

The conditions under which a seller will complete a sale, typically outlined in terms of the amount of time the buyer has to pay for the goods or services.