_____ Is Effective When Sending a Single Message to Several

question 14

Multiple Choice

_____ is effective when sending a single message to several recipients and when needing to communicate 24 hours a day, 365 days a year.

• A)Email
• B)Spyware
• C) A wiki
• D) A weblog

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Definitions:

Functional Theory

A theory that attempts to explain why certain behaviors, structures, or institutions exist based on the functions they perform.

Strategic Positioning

The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.

Consumer Needs

Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.

Attitude

A settled way of thinking or feeling about something, often reflected in a person's behavior.