Match the Theorist with the Model

question 10

Multiple Choice

Match the theorist with the model.
-Vernon's Hierarchal Model of Intelligence

• A)Process model, not a cognitive gain model. Cognitive structures are developed through a process of assimilation and accommodation.
• B)The capacity to use one's abilities, navigate novel situations, and manage one's environment to achieve his or her goals.
• C)The "g" factor mediates general intelligence and "s" factor mediates specific abilities.
• D)All people have some of eight or nine factors: Verbal-Linguistic, Mathematical-Logical, Musical, Visual-
• Spatial, Bodily-Kinesthetic, Interpersonal, Intrapersonal, Naturalist, and Existential
• E)Has 16 broad ability factors, of which 6 are tentative.
• F)Two "g" factors: g_f intelligence: innate culturally free intelligence; and g_c: acquired as we learn.
• G)Four levels - 1: "g" factor; 2: major group factors, verbal­numerical­educational and practical­mechanical­
• spatial-physical, 3: minor group factors, and 4: specific factors.
• H)Seven factors related to "g": verbal meaning, number ability, word fluency, perception speed, spatial ability, reasoning, and memory.
• I)Three kinds of cognitive ability: operations; contents, and product. 180 possible combinations.

Explain various target marketing strategies and their relevance to reaching noncustomers.

Describe the consumer buying process and the impact of marketing activities on consumer decisions.

Understand the factors influencing the consumer information search process.

Recognize the differences between consumer and business buying processes and market characteristics.

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Definitions:

Euphoria

A feeling or state of intense excitement and happiness.

Major Depressive Disorder

A mental health condition characterized by persistent feelings of sadness, loss, or anger that interfere with daily activities.

Situational Low Self-Esteem

A temporary feeling of inadequacy or lack of confidence that is triggered by specific circumstances or events.

Defensive Coping

Psychological strategies employed by individuals to protect themselves from perceived threats or to manage stress and anxiety.