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Chapter 21 suggests using three techniques to make your language memorable. One technique is to refer to people, not to abstractions. What is one other technique described in the chapter?
Corporate Culture
The collection of beliefs, values, practices, and behaviors that defines how a company's employees interact and work together.
Organizational Performance
Refers to how well an organization achieves its objectives and goals, often gauged through financial performance, efficiency, and other key metrics.
Observable Symbols
tangible manifestations or representations of an organization's culture, values, or identity.
Organizational Culture
The set of shared beliefs, values, customs, practices, and behaviors that define a social group or organization.
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