When Developing Scales for International Research,the Researcher Must Pay Special

question 72

Multiple Choice

When developing scales for international research,the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used.Which of the following should be of concern to the marketing researcher when developing scales for international research?

• A)Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
• B)Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
• C)It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
• D)All of the above are correct.

Appreciate the role of rhetoric in argumentation.

Understand the structure and purpose of causal arguments.

Comprehend the methodology and significance of controlled experiments.

Recognize and interpret the use of metaphors and analogies in argumentation.

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Definitions:

Intubation

The insertion of a tube into a patient's airway to maintain an open airway or administer certain drugs.

Conchae

Curved shelves of bone located inside the nasal cavity that increase its surface area for the purpose of warming, moisturizing, and filtering the air breathed in through the nose.

Yawning

An involuntary action involving a deep inhalation followed by a wider opening of the mouth, often due to tiredness or boredom.

Lung Perfusion Scan

A diagnostic test that uses a radioactive substance to evaluate the circulation of blood in the lungs.