When Developing Scales for International Research,the Researcher Must Pay Special

question 72

Multiple Choice

When developing scales for international research,the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used.Which of the following should be of concern to the marketing researcher when developing scales for international research?

• A)Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
• B)Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
• C)It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
• D)All of the above are correct.

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Definitions:

Legal Compliance

The process of ensuring that an organization adheres to relevant laws, regulations, and standards in its operations.

Global Competition

The process where companies and organizations compete with others around the world for customers, resources, and market share.

Austro-Hungarian Throne

The imperial and royal throne of the Austro-Hungarian Empire, which was a dual monarchy in Central Europe from 1867 to 1918.

Shandong

A coastal province of China known for its significant historical, cultural, and geographical features, including being the birthplace of Confucius.