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Discuss coefficient alpha and how its value might be inflated.
Intangibility
A characteristic of services that cannot be physically touched or seen before the purchase decision, making them difficult to evaluate beforehand.
Massage
A therapeutic technique that involves manipulating the body's muscles and tissues to relieve pain, reduce stress, and improve overall wellness.
Backache
A common physical discomfort or pain felt in the back, often resulting from strain, tension, or injury.
Intangibility
A characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner as physical goods.
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