In Situations Where the Respondents Are Expected to Have No

question 12

True/False

In situations where the respondents are expected to have no opinions,as opposed to simply being reluctant to disclose it,the accuracy of data may be improved by a non-forced scale that includes a "no opinion" category.

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Definitions:

Differentiable

Having distinguishing characteristics that allow a product, service, or brand to stand out from its competitors.

Accessible

The quality of being easily reached, entered, used, or understood by people, including those with disabilities.

Repositioning

The act of reestablishing a product’s position in response to changes in the marketplace.

Target Market

A specific group of potential customers at which a company aims its products or services.