The Scale Descriptors "Never," "Rarely," "Sometimes," "Often," and "Very Often

question 71

Multiple Choice

The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text) .

• A)attitude
• B)satisfaction
• C)purchase frequency
• D)purchase intent

---

Definitions:

Dream Analysis

A psychological technique for interpreting the content of dreams to uncover underlying motives or meanings.

Neurotic Needs

Horney's theory on ten specific needs that individuals overemphasize due to anxiety from interpersonal relationships, which can lead to neurosis if unchecked.

Late Childhood

A stage in human development that occurs from around the age of 6 until puberty, characterized by physical, cognitive, and social changes.

Neurotic Needs

Psychological desires or tendencies developed in response to anxiety and leading to unhealthy or maladaptive behavior.