Consider a Scale from 1 to 100 for Locating Consumers

question 56

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness,with 1 = extremely unfavorable,and 100 = extremely favorable.________ is the actual assignment of a number from 1 to 100 to each respondent.________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A)Measurement;Scaling
• B)Scaling;Ranking
• C)Scaling;Measurement
• D)Ranking;Measurement

---

Definitions:

Allergic Reaction

An immune response to a substance that is normally harmless, resulting in symptoms like itching, swelling, and difficulty breathing.

Antibody

Protein found in the plasma that is responsible for humoral immunity; binds specifically to antigen.

T Cell

A type of lymphocyte that plays a central role in cell-mediated immunity, capable of directly killing infected host cells or activating other immune cells.

B Cell

A type of white blood cell that plays a significant role in the immune response by producing antibodies.