Creating a Marketing Database Involves All of the Following Steps

question 59

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A)transferring raw sales information to a microcomputer
• B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
• C)analyzing information in terms of a customer's activity over the life of the business relationship
• D)none of the above

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Definitions:

Restrictive Covenants

Clauses in a contract that place limitations on the actions of parties involved, often used in real estate and employment agreements.