Creating a Marketing Database Involves All of the Following Steps

question 59

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A)transferring raw sales information to a microcomputer
• B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
• C)analyzing information in terms of a customer's activity over the life of the business relationship
• D)none of the above

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Definitions:

Transformational Leaders

Leaders who inspire and motivate followers to exceed their own interests for the sake of the team or organization, facilitating significant change.

Vision

A clear, guiding future image of what an individual or organization aims to become or achieve.

Building Trust

The process of developing confidence and reliability in relationships, characterized by honesty, integrity, and transparency.

Implicit Leadership Theory

The concept that people have preconceived notions about what characteristics and behaviors an ideal leader should possess.