________ Is a Comparative Scaling Technique in Which Respondents Are

question 51

Multiple Choice

________ is a comparative scaling technique in which respondents are required to allocate a constant sum of units such as point,dollars,chits,stickers,or chips among a set of stimulus objects with respect to some criterion.

• A)Constant sum
• B)Q-sort
• C)Paired comparison
• D)Rank order

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Definitions:

Marginal Revenue

The incremental income achieved by dispensing one more unit of a good or service.

Full-Fare Customers

Passengers who pay the full, un-discounted price for their tickets, typically providing higher revenue per seat for service providers.

Peak-Load Pricing

A pricing strategy that sets higher prices during times of high demand and lower prices during times of low demand.

Marginal Cost

The additional charge of creating one more unit of a product or service.