The Wall Street Journal Wanted Information on the Personality Profiles

question 30

Multiple Choice

The Wall Street Journal wanted information on the personality profiles of its readers and nonreaders? Which of the steps below does not belong in the process used by the Wall Street Journal to obtain the needed information?

• A)Each respondent was given a several cards,each listing one personality characteristic.
• B)Respondents are asked to sort cards and to rank order the personality characteristics.
• C)Use interval scale data to examine differences in the personality characteristics of readers and nonreaders and relate them to marketing strategy variables.
• D)All of the above statements belong in the process.

---

Definitions:

Perception Process

Involves the organization, identification, and interpretation of sensory information to understand the environment and events.

Internal or External Stimulus

Any event or situation that triggers a response or reaction from an individual or organization, which can originate from within (internal) or outside (external) the entity.

Personality

The set of distinctive characteristics that lead an individual to respond in a consistent way to certain situations.

Family Life Cycle

a series of stages through which a family progresses over time, including changes in family structure and roles influenced by aging, marital status, and childrearing.