Which of the Following Statements Is Not True About the Comparative

question 39

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A)An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• B)Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
• C)Comparative scaling is also referred to as non-metric scaling.
• D)Comparative scales include paired comparisons,rank order,and constant sum scales.

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Definitions:

Lemons

In economics, "lemons" refer to products of significantly lower quality that are sold alongside higher-quality products due to asymmetric information between buyers and sellers.

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Individuals or entities that have shown interest in purchasing a product or service, but have not yet made a purchase.

Rustbucket

A term referring to an old, deteriorating vehicle, especially one suffering from rust and neglect.

Used Cars

Vehicles that have had one or more retail owners before, often sold through various outlets including franchise and independent car dealers.