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________ Refers to an Effect of Testing Occurring When a Prior

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________ refers to an effect of testing occurring when a prior observation affects a latter observation.


Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Product-Mix

The total range of products that a company offers to sell, including all its product lines, variants, and items.

New-Product Characteristic

Features or attributes that define a newly launched product, distinguishing it from existing products in the market.

Potential Customer's Needs

Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.

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