Explain the Concept of Causality as Defined in Marketing Research

question 39

Essay

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

---

Definitions:

Likelihood

Refers to the probability or chance of an event occurring.

Occurrence

The fact or frequency of something happening or being present in a place or situation.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Indelible Memories

Memories that are so vivid and clear that they seem impossible to forget, often due to their emotional intensity.