The Everyday Meaning of Causality Is More Appropriate to Marketing

question 95

True/False

The everyday meaning of causality is more appropriate to marketing research than is the scientific meaning.

---

Definitions:

STM

Short-Term Memory, a capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

LTM

Long-term memory, which refers to the storage of information over extended periods of time.

Semantic Rehearsal

A cognitive process that involves the repetition of information in order to transfer it from short-term to long-term memory by adding meaning or associating it with existing knowledge.

Tactile Imagery

Descriptive language that creates an impression of texture or touch, allowing readers to 'feel' the sensations described in text.