A ________ Design to Measure the Effectiveness of a Test

question 105

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears) commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O₁ - O₂.

• A)one-shot case study
• B)pretest-posttest control group
• C)static group
• D)one-group pretest-posttest

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Definitions:

Hardware Components

Physical parts of a computer or electronic system necessary for its operation, such as the CPU, RAM, hard drive, and motherboard.

Output Device

A hardware component used to convey information to one or more people by converting data into a human-readable form, such as monitors and printers.

Input Device

A hardware device used to send data to a computer allowing the user to interact with and control it. This includes devices like keyboards and mice.

Main Circuit Board

The primary electronic board within a computer or other electronic system that holds and allows communication between many of the crucial electronic components.