Which of the Following Statements Is True About Ethnographic Research

question 59

Multiple Choice

Which of the following statements is true about ethnographic research?

• A)It is the study of human behavior in its natural context and involves observation of behavior and setting along with depth interviews.
• B)Sometimes audio and visual recordings are obtained.
• C)Both A and B are correct.
• D)None are correct.

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Definitions:

Discretionary Merchandise

Items that consumers purchase based on personal wants and desires, rather than necessity, often influenced by disposable income levels.

Personal Care Products

Items intended for personal hygiene and beauty care, such as cosmetics, skincare products, haircare products, and toiletries.

Off-price Retailers

Stores that sell high-quality merchandise at lower prices, often through purchasing overstock items or past seasons' goods.

Generation Z

The demographic cohort following Millennials, typically defined as those born from the mid-1990s to the early 2010s.