Laddering Requires Interviewers to Be Trained in Specific Probing Techniques

question 73

True/False

Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product.

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Definitions:

Legal Immigration

The process by which individuals move to another country to live permanently in accordance with the laws and regulations of the host country.

Magnet Countries

Nations that attract a large number of immigrants due to their strong economies, political stability, and/or quality of life.

Labor Force

The total number of people employed or seeking employment in an economy at any given time.

Economic Opportunities

Opportunities within an economy for individuals and businesses to create value, income, and employment through entrepreneurial ventures or investments.