An Interview Conducted by a Trained Moderator Among a Small

question 36

Multiple Choice

An interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner is a(n) ________.

• A)depth interview
• B)projective technique
• C)association technique
• D)focus group

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Definitions:

Five Forces Model

A framework developed by Michael E. Porter to analyze a business's competitive environment in five key areas: competitive rivalry, the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, and the bargaining power of buyers.

Competitive Forces

External factors that influence the competitive position of a firm within an industry, including competition, potential entrants, substitutes, buyers, and suppliers.

Profitability

A measurement of the efficiency and effectiveness of a company at generating profits from its operations.

Competition And Profitability

The relationship between the competitiveness of a market and the ability of firms within that market to generate profits.