The Presidential Elections Were Cited in Your Text for Negative

question 18

Multiple Choice

The presidential elections were cited in your text for negative attacks by both the Republican and Democratic parties.The negative attacks were based on qualitative marketing research used to help design the messages.Which ethical concern is this use of marketing research related to?

• A)disguising the purpose of the research and the use of deceptive procedures
• B)using qualitative research for questionable purposes
• C)comfort level of the respondents
• D)none of the above

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Definitions:

Asbestos

A general name for the fibrous varieties of a number of silicate minerals whose common characteristic is that they tend to form fibers.

Silicate Structure

The arrangement of silicon and oxygen atoms that forms the backbone of most minerals in the Earth's crust.

Silicon Tetrahedron

The fundamental building block of silicate minerals, consisting of a silicon atom surrounded by four oxygen atoms in a tetrahedral shape.

Silicate Minerals

Minerals that contain silicon and oxygen in their chemical structure, making up the majority of the Earth's crust.