Creating a Marketing Database Involves All of the Following Steps

question 59

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A)transferring raw sales information to a microcomputer
• B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
• C)analyzing information in terms of a customer's activity over the life of the business relationship
• D)none of the above

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Definitions:

Cognitive Needs

Cognitive needs refer to the mental requirements for knowledge, understanding, and curiosity that motivate individuals to explore and understand the world around them.

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's abilities, appearance, and personality.

Carl Rogers

An influential American psychologist who founded the person-centered approach to therapy and emphasized the importance of the self-concept.

Congruent

Matching or in agreement; used to describe when two or more things are in harmony or are identical in shape and size.