Creating a Marketing Database Involves All of the Following Steps

question 59

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A)transferring raw sales information to a microcomputer
• B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
• C)analyzing information in terms of a customer's activity over the life of the business relationship
• D)none of the above

---

Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit, calculated as a percentage of the cost.

Predetermined Overhead Rate

A rate used to apply manufacturing overhead to products or job orders and is typically based on direct labor hours, direct labor costs, or machine hours.

Machine-Hours

A measure of production activity that quantifies the amount of time machines are used to produce goods.

Total Manufacturing Cost

The total expenses directly related to the manufacture of products, encompassing the price of raw materials, wages for direct labor, and indirect manufacturing costs.