Caterpillar Needed to Know What Truck Fleets Should Test Their

question 58

Multiple Choice

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.

• A)secondary marketing
• B)external marketing
• C)database marketing
• D)internal marketing

---

Definitions:

Usable Form

A state in which information or data is organized and formatted in such a way that it can be easily understood and utilized by its intended users.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, calculated by dividing total liabilities by total assets.

Total Debt

The sum of all financial obligations a company or individual owes to outside parties, which can include loans, bonds, mortgages, and other forms of debt.

Total Assets

The sum of all resources owned by an individual, company, or institution, valued in monetary terms.