Caterpillar Needed to Know What Truck Fleets Should Test Their

question 58

Multiple Choice

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.

• A)secondary marketing
• B)external marketing
• C)database marketing
• D)internal marketing

---

Definitions:

Innovative Ways

Novel methods or approaches to solving problems or creating value.

New Career Paradigms

Emerging perspectives on careers that emphasize flexibility, adaptability, and self-directed approaches to professional growth.

Old Career Paradigms

Traditional beliefs and models about careers which emphasize linear progression, lifelong employment with a single employer, and jobs as primary sources of identity.

Older Workers

Refers to employees who are often considered to be near or beyond the traditional retirement age, facing unique workplace challenges and opportunities.