You Work for Innovative Focus,an Internationally Recognized Consulting Firm

question 88

Multiple Choice

You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?

• A)simple research
• B)exploratory research
• C)descriptive research
• D)causal research

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Definitions:

Information

Data, facts, or knowledge provided or learned about something or someone.

Reader-centred

Writing or presenting information in a way that focuses on and meets the needs and interests of the reader.

Concise

Communicating in a clear and brief manner, without unnecessary detail or verbosity.

Organizational Patterns

The structures used to arrange or classify information, ideas, or items in writing or speeches, such as chronological or cause-and-effect.