Which Statement Is Not True About the Research Design Section

question 74

Multiple Choice

Which statement is not true about the research design section of the marketing research report?

• A)The topics should be presented in a non-technical,easy to understand manner.
• B)The technical detail should be included in an appendix.
• C)A description of the theoretical foundations that guided the research should be included.
• D)This section of the report should justify the specific methods selected.

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Definitions:

Budgeted Sales

The projected amount of sales, often expressed in units or revenue, that a company expects to achieve in a specific period.

Production Budget

An estimate of the total units that must be produced in a given period to meet sales and inventory needs.

Sales Budget

An estimate of the expected sales revenue and selling expenses for a specific period, used for planning and control purposes.

Sales Budget

An estimate of the total sales revenue a company expects to earn over a specific period, often used for planning and control purposes.