Which Statement Is True About Using Discriminant Analysis to Create

question 11

Multiple Choice

Which statement is true about using discriminant analysis to create spatial maps?

• A)Spatial maps are obtained by plotting brand scores on the factors.
• B)Input data should be obtained via attribute-based approaches to obtaining perception data.
• C)Factor weights can be used to label the dimensions.
• D)Both A and C are true.

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Definitions:

Population Proportions

The fraction or percentage of the population that has a particular property or characteristic.

P-Value

The probability of observing results as extreme as those obtained during a study, assuming the null hypothesis is accurate.

Mean Hourly Wages

The average amount of earnings per hour worked across a specific group or sector.

Matched Samples

Samples in which participants are paired or matched based on certain characteristics or conditions to minimize variability and enhance comparability between groups.