Which Statement Is Not True Concerning the Guidelines for Reading

question 40

Multiple Choice

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

• A)The report should assume that the reader has prior knowledge of the problem situation and all the relevant information.
• B)The report should include a discussion of the information needs,data-collection methods,scaling techniques,questionnaire design and pre-testing,sampling techniques,and fieldwork.
• C)The interpretation of the basic results should be differentiated from the results per se.
• D)Factors that limit the generalizability of the findings,such as the nature and representativeness of the sample,mode and time of data collection,and various sources of error should be clearly identified.

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Definitions:

Senility

An outdated term referring to the decline in mental function associated with aging, often related to conditions such as dementia.

Age Prejudice

Discrimination against individuals or groups based on their age, often manifesting as bias towards the young or elderly.

Primordial Discrimination

A form of discrimination that is believed to stem from early human tendencies to favor one's own group over others, often manifesting as innate or instinctive biases.

Elder Abuse

Any form of mistreatment that results in harm or loss to an older person.