A Sample Size of 1000 Is Used to Test a Structural

question 90

Multiple Choice

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?

• A)The sample size is probably too small.
• B)The sample size is probably too large.
• C)The relationship is trivial.
• D)The model fit is poor.
• E)None of the above

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Definitions:

Vertebrae

The individual bones making up the vertebral column (spine) in humans and other vertebrates.

Ribs

The long curved bones which form the rib cage, providing protection to the thoracic organs.

Intervertebral Discs

The cartilage discs that sit between the bones (vertebrae) in the spine, acting as shock absorbers and allowing flexibility.

Annulus Fibrosus

The outer portion of the intervertebral disc that surrounds the nucleus pulposus, providing the disc with strength and flexibility.