Which Statement Is True About Using Factor Analysis to Create

question 13

Multiple Choice

Which statement is true about using factor analysis to create spatial maps?

• A)By factor analyzing the data obtained using attribute-based approaches,one could derive,for each respondent,n factor scores for each factor,one for each brand.
• B)The dimensions would be labeled by examining the eigenvalues.
• C)Discriminant weights can be used to label the dimensions.
• D)Both A and B are correct.

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