Which Statement Is True About the Full-Profile Approach to Constructing

question 9

Multiple Choice

Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?

• A)It is possible to reduce the number of paired comparisons by using cyclical designs.
• B)The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
• C)The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.
• D)The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.

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Definitions:

Lunar

Related to the moon or its characteristics.

Nocturnal

Describes organisms that are active during the night and rest during the day.

Crepuscular

Describing organisms that are most active during the twilight periods at dawn and dusk.

Circadian Rhythm

Circadian rhythm refers to the natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.