In Conjoint Analysis,________ Are Utility Functions That Describe the Utility

question 39

Multiple Choice

In conjoint analysis,________ are utility functions that describe the utility consumers attach to the levels of each attribute.

• A)relative importance weights
• B)orthogonal arrays
• C)part-worth functions
• D)attribute levels

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Definitions:

Standard Toolbar

A set of commonly used icons or commands placed on a software application's interface for easy access to its most frequently used functions.

Procedure

A set of established steps or instructions to be followed in order to achieve a specific task or process.

Visible Property

An attribute in programming and software development that controls whether an element such as a user interface component is displayed or hidden.

Form Design View

A graphical interface in database software that facilitates the design and layout of forms for data entry and display.