Which Statement Is Not True About Formulating the Conjoint Analysis

question 84

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A)Attributes selected should be salient in influencing consumer preference and choice.
• B)Once the salient attributes have been identified,their appropriate level should be selected.
• C)The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.
• D)The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.

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Definitions:

Top-Down Processing

A cognitive approach where perception is driven by high-level cognitive processes, expectations, and prior knowledge.

Illumination

The provision of light or the act of illuminating a space.

Color Constancy

The perceptual phenomenon in which the perceived color of objects remains relatively constant under varying illumination conditions.

Surrounding Objects

Items or structures that are located around a particular area or environment.