________ Is an Approach to Factor Analysis That Estimates the Factors

question 20

Multiple Choice

________ is an approach to factor analysis that estimates the factors based only on the common variance.

• A)Principal components analysis
• B)Common factor analysis
• C)Omega method
• D)Unweighted least squares

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Definitions:

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.