In Conjoint Analysis,________ Indicate Which Attributes Are Important in Influencing

question 92

Multiple Choice

In conjoint analysis,________ indicate which attributes are important in influencing consumer choice.

• A)relative importance weights
• B)orthogonal arrays
• C)part-worth functions
• D)attribute levels

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Definitions:

Invoking Fear

A communication strategy that attempts to motivate behavior change by highlighting potential dangerous or negative outcomes of certain behaviors.

Recommendations

Suggestions or advice aimed at optimizing outcomes in specific contexts.

Motivational Level

The degree of eagerness or willingness an individual has to engage in a behavior or pursue a goal.

Nutrition Counselors

Specialists who provide advice and guidance on diet and nutrition to help individuals maintain or achieve optimal health.