Which Statement Is Not True About Formulating the Conjoint Analysis

question 84

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A)Attributes selected should be salient in influencing consumer preference and choice.
• B)Once the salient attributes have been identified,their appropriate level should be selected.
• C)The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.
• D)The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.

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Definitions:

Informal Structures

The unofficial relationships and dynamics within an organization that influence its culture and operations, often complementing the formal organizational structure.

Decentralized Authority

An organizational structure where decision-making and authority are distributed among various levels and departments rather than being concentrated at a central point.

Organic Designs

A flexible and informal approach to organizational structure that aims to promote creativity, empowerment, and adaptability.

Narrow Spans Of Control

An organizational structure where managers supervise a small number of subordinates, allowing for close supervision and more intensive management but potentially leading to longer chains of command and reduced autonomy for workers.