Which Statement Is Not True About Formulating the Conjoint Analysis

question 84

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A)Attributes selected should be salient in influencing consumer preference and choice.
• B)Once the salient attributes have been identified,their appropriate level should be selected.
• C)The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.
• D)The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.

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Definitions:

MEG

Magnetoencephalography, a non-invasive imaging technique used to measure the magnetic fields produced by neuronal activity in the brain.

Magnetic Fields

Invisible forces that exert a magnetic influence on moving electric charges, affecting the behavior of charged particles in the vicinity.

Electrical Signals

The method by which neurons communicate and transmit information through action potentials and synapses in the nervous system.

Radiochemicals

Radiochemicals are chemical compounds that are radioactive, often used in medical diagnostics, research, and nuclear industries.